Accountants and financial professionals are oftentimes called upon to advise businesses on major decisions. The valuation process of a business is a critical tool that can reveal how economic trends affect businesses and uncover areas of growth and/or vulnerability.

Our introductory course, Basics of the Valuation of a Closely Held Business (BVA4), provides the perfect platform from which to launch deeper forays into the specifics of developing a reliable valuation model. You will be introduced to various valuation models, their mechanics, and the multiple other variables that make up the “big picture” of what a business is worth.

As COVID-19 continues to reshape current economic realities, more and more businesses are meeting these challenges by attracting new investors or handling the exit of others.  Given the increased economic pressure, other businesses will assess whether they have suffered a goodwill impairment. Others may be interested in entering an Initial Public Offering or setting up their first Employee Stock Ownership Plan. Succession and estate planning, along with divorce, are also issues that are at the forefront here.

Whatever the case may be, business valuation is at the center of these processes. Accountants and other financial professionals can seize this opportunity to strengthen their client relationships through value-added services while also enhancing their revenues. Make sure to do yourself and your clients a favor and sign up for our 4-hour webinar, Basics of the Valuation of a Closely Held Business (BVA4).

Lori Scarlat is a Manager – Tax & Advisory Content for Surgent CPE. Ms. Scarlat is a NY-licensed CPA with over 10 years of public accounting experience. She holds a Master’s Degree in Accounting from Baruch College, City University of New York and is currently a member of the AICPA and New York State Society of Certified Public Accountants.